- Case Studies
NerdPine Website Revamp – From Generic to Premium
The objective of this project was to redesign the official NerdPine website to better reflect their innovation, credibility, and AI-driven expertise, while ensuring an engaging user experience for potential clients and partners.
- Summary
Overview
NerdPine is a leading AI consulting company that provides intelligent automation, cloud-based AI solutions, and open-source integrations to global businesses. Their services span across industries including healthcare, finance, retail, and e-commerce.
The objective of this project was to redesign the official NerdPine website to better reflect their innovation, credibility, and AI-driven expertise, while ensuring an engaging user experience for potential clients and partners.
Problems
The previous version of the website lacked:
- Outdated Visuals – The old design felt generic and did not convey the cutting-edge, premium positioning of an AI company.
- Poor Information Hierarchy – Services, solutions, and products were not clearly structured, making it harder for visitors to explore.
- Weak Branding – The site did not visually align with NerdPine’s vision of being a forward-thinking AI solutions provider.
- User Experience Gaps – Navigation was inconsistent, and call-to-actions were not prominent enough to drive conversions.
Solution
The redesign focused on clarity, modern aesthetics, and storytelling:
- Clean, Modern UI – Introduced a minimal yet premium visual style with consistent typography, better spacing, and professional color choices.
- Structured Content Flow – Reorganized pages to clearly present AI solutions, products, and industry expertise with dedicated sections.
- Highlighting Products & Services – Showcased offerings like Moovkart (AI-powered e-commerce) and Gannetfisher (AI-designed activewear) with impactful visuals and concise descriptions.
- Improved Navigation & CTAs – Added a logical site structure and emphasized “Get in Touch” / “Learn More” actions to enhance lead generation.
- Trust & Credibility – Featured partnerships with IBM Watsonx, Google Vertex AI, Azure OpenAI, and AWS Bedrock to reinforce authority.
- Responsive Experience – Designed the website to be fully responsive and consistent across devices.
Design Challenge
The main challenge was to redesign NerdPine’s website in a way that reflects its premium AI consulting identity. The old version lacked structure and did not communicate innovation. Our task was to create a modern, user-friendly experience that positions NerdPine as a leader in AI solutions.
Research & Insights
Before starting the redesign, we analyzed competitor websites and industry standards. The insights revealed that users expect clarity in services, easy navigation, and a design language that instills trust. These findings shaped our approach to layout, typography, and information hierarchy.
- Design System
Typography
Primary Font:
Aeonik Pro TRIAL
– chosen for its modern, clean, and highly legible style. It conveys professionalism and aligns with the tech-forward identity of NerdPine
Secondary Font: Outfit – used for body text and longer content blocks to ensure readability across devices.
- Colors
Color Palette
(#9C258F)
(#292929)
(#040A2B)
(#FFFFFF)
Design Strategy
The design strategy focused on three core pillars: simplifying navigation through a clear and intuitive structure, using a clean and modern user interface to reflect professionalism, and showcasing NerdPine’s products and solutions with strong visual hierarchy and compelling storytelling elements.
Results
Compared to the older site, the new website:
- Creates a stronger brand presence aligned with NerdPine’s AI-driven identity.
- Offers a seamless navigation flow with a clear overview of services and industry solutions.
- Improves engagement through a modern design that builds trust and positions NerdPine as a premium AI consultancy.
- Provides a scalable foundation for future content and product showcases.
